Academic Projects

Consumer Shopping Trends: Insights into Purchase Behavior and Patterns

January 2025 - May 2025

Data analysis of customer transactions and purchasing patterns

Evaluated 3,900+ customer transactions via SQL/Tableau, uncovering sales, rating, and shipping trends by age and region. Developed 20+ Tableau dashboards utilizing parameters, LOD expressions, and calculated fields to segment customers. Monitored regional financial performance metrics, identifying up to 68% variance to inform targeted customer strategies.

SQLTableauData AnalyticsDashboard Design

Market Expansion Strategy for Upwork

January 2024 - May 2024

Market sizing and growth strategy development

Identified two untapped user segments totaling 10,000+ potential customers via market sizing and competitor scans. Formulated a growth strategy capable of generating over $60M in new revenue through regional activation.

Market ResearchStrategyBusiness DevelopmentGrowth

ProFolio: University Feedback and Career Guidance Tool

January 2024 - May 2024

Comprehensive career guidance platform with project management

Developed and maintained project timelines, scope, and budgets, achieving a 20% cost savings on a $1 million budget. Directed bi-weekly meetings, fostering continuous communication among 17 project stakeholders, resulting in a 90% improvement in information exchange. Executed comprehensive market research and SWOT analysis, evaluating 10+ competitor platforms and assessing 500+ user reviews to guide strategic initiatives. Implemented Agile methodology and Scrum framework to ensure timely delivery and successful project completion.

Product ManagementAgileMarket ResearchStakeholder Management

Operational Efficiency Improvement at Cisco

September 2023 - December 2023

Supply chain optimization and operational analysis

Streamlined resource allocation and supply chain workflows, cutting operational costs by 6% and inventory by 10%. Enhanced production planning accuracy by 18% through implementation of an optimized forecasting model. Uncovered quality improvement areas and revenue opportunities worth 10% of current sales via strategic analysis.

OperationsSupply ChainAnalyticsBusiness Strategy

Inclusive Leadership Practices

September 2023 - December 2023

Research on inclusive leadership and organizational culture

Examined the concept of inclusive leadership and its significance in creating diverse and inclusive workplaces. Explored the 6Cs framework, outlining the essential traits of inclusive leaders: Collaborative, Committed, Courageous, Cognizant, Curious, and Culturally Intelligent. Provided recommendations for organizations and managers to foster inclusivity, including setting diversity goals, promoting diverse leadership, and encouraging open communication.

LeadershipDiversity & InclusionOrganizational DevelopmentResearch

Revolutionizing Banking: How Are AI & ML Enhancing Customer Services In Neobanking?

September 2023 - December 2023

Business analysis on AI/ML impact in neobanking sector

Analyzed the impact of AI and ML on customer service in neobanks compared to traditional banks. Investigated the use of AI and ML to improve customer service, reduce costs, and prevent fraud. Proposed business model innovations for Revolut to enhance customer service and competitiveness.

AI/ML AnalysisBusiness StrategyFintechResearch

Convolutional Approach to Detect Fake Audio in Deepfake Videos

January 2022 - June 2022

Deep learning model for deepfake audio detection

Curated and preprocessed a dataset of 5000+ deepfake videos and authentic content, ensuring data integrity and relevance for training deep learning models. Conducted rigorous testing and evaluation of the model's performance against a variety of deepfake scenarios and audio manipulation techniques, achieving a cross-dataset accuracy of 74.79% for Sequential CNN and 68.34% for Inception-ResNet-v2 model.

Deep LearningCNNPythonAudio ProcessingResearch

Academio

January 2021 - June 2021

Full-stack mobile study materials application

Spearheaded the full-stack mobile app development with Android Studio, guaranteeing on-time delivery, milestone compliance, and seamless Firebase integration, bolstering performance and security. Proposed a robust search feature that allowed users to locate study materials, reducing search time by 30%.

Android StudioFirebaseMobile DevelopmentJava

Railway Reservation System

August 2020 - December 2020

End-to-end railway booking and reservation platform

Managed the end-to-end development of a railway reservation system within the current application framework, ensuring seamless booking processes, and reducing manual efforts; achieved a 20% improvement in customer satisfaction.

Database DesignBackend DevelopmentBooking System